UX Debunked

July 5, 2010 § Leave a comment

People Read On The Web?

People simply do not read on the web.  Usability studies conducted by Jakob Neilsen and Gerry McGovern revealed that not only do they not read on the web but their level of attention to the content on any given page was relagated to whether or not they found what they were looking for.  The typical visitor scans for meaningful content.

People have a purpose for going on the web – they’re looking for information.  The information has to be readily available within a reasonable period of time (some say as little as 20 seconds).  If they don’t find what they are looking for – they move on – its really that simple.

We live a fast society where time is always of the essence.  The experience must be meaningful, easy to navigate, message clear and fresh.


The Obstacles in Our Path

July 4, 2010 § Leave a comment

“The Obstacles In Our Path”

In ancient times, a King had a boulder placed on a roadway. Then he hid himself and watched to see if anyone would remove the huge rock. Some of the king’s wealthiest merchants and courtiers came by and simply walked around it. Many loudly blamed the King for not keeping the roads clear, but none did anything about getting the stone out of the way.

Then a peasant came along carrying a load of vegetables. Upon approaching the boulder, the peasant laid down his burden and tried to move the stone to the side of the road. After much pushing and straining, he finally succeeded. After the peasant picked up his load of vegetables, he noticed a purse lying in the road where the boulder had been. The purse contained many gold coins and a note from the King indicating that the gold was for the person who removed the boulder from the roadway. The peasant learned what many of us never understand – “Every obstacle presents an opportunity to improve our condition.”

Innovative Audio-Visual Mapping!

July 4, 2010 § Leave a comment

Visual mapping is nothing new…but this feature shows that it can be taken to new levels. What’s the possibility of having people actually engage with this technology. How can this technology be used to create an experience that will leave people even more breathless.

Innovative Audio-Visual Mapping! — Illusion 360 – The World’s most amazing Art, Design, Technology and Video

Mashing Technology with the Human Body

July 4, 2010 § Leave a comment

Can you see the future? Will our cell phones become obsolete? Can technology take us so far that our bodies act as receivers and transmitters?

If you look back ten years ago, we’ve come a long way. As we look forward ten years – we can only imagine the possibilities and maybe sneak a peak into Steve Jobs mind.

Turn your Body into a Touchscreen Interface — Illusion 360 – The World’s most amazing Art, Design, Technology and Video

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