July 5, 2010 § Leave a comment
People Read On The Web?
People simply do not read on the web. Usability studies conducted by Jakob Neilsen and Gerry McGovern revealed that not only do they not read on the web but their level of attention to the content on any given page was relagated to whether or not they found what they were looking for. The typical visitor scans for meaningful content.
People have a purpose for going on the web – they’re looking for information. The information has to be readily available within a reasonable period of time (some say as little as 20 seconds). If they don’t find what they are looking for – they move on – its really that simple.
We live a fast society where time is always of the essence. The experience must be meaningful, easy to navigate, message clear and fresh.