The Behavior Gap – Exploring the relationship between people and their money.

October 21, 2011 § Leave a comment

The Behavior Gap is a must read for anyone wanting to explore the behavior between people and their money.  It’s the quintessential ‘what motivates someone to spend’ bible.  Carl Richards is spot on and insightful.  If it teaches you anything – it’ll teach you not do to dumb things with your own money.  Go get it here.

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