Are Teens Abandoning Facebook?
September 19, 2012 § Leave a comment
More and more teens have been migrating to Twitter as means of sharing and connecting…they aren’t necessarily abondoning their Facebook accounts in favor of Twitter but their usage and frequency on Facebook has most definitely been waning.
This could be in large part due to the mobile phenomenon…Twitter is simply mobile friendly whereas Facebook has been struggling. Twitter also has an appeal to those that have been reared on texting and the quick communication hits associated with the activity.
Additionally, we are seeing a shift among college aged students (a rather influential group within the space) moving away from social media sites in favor of the simplicity of texting. Those within this group are finding social media to be invasive and have become increasingly guarded with whom they share information…they probably have come to the realization that what you post online, stays online – which will compromise one’s potential for employment.
And…It’s a matter of evolving…social media will change as end user behavior changes. Consider Foursquare – Foursquare is now in the midst of evolving their business as a result of this change in behavior. End users will dictate the path that Social Media must follow and right now that path is pointing solidly in the direction of mobile and simplicity.