What’s Your Life’s Passion?

March 19, 2013 § Leave a comment

Finding what drives you can be an arduous task, but its what drives us that gives us purpose.  To unlock your purpose you must find your passion.

In my earlier post, I explored the idea of leading with the ‘WHY’.  It is uncovering the ‘WHY’ that leads to our passion and it’s our passion that leads to our success and ultimately the success of others.  This ‘string of influence’ is contagious and requires little more than uncovering the answers to what excites you to infect others. 

How can you find your passion?

  • Ask yourself what you would do for free.  If you’d it for free your likely passionate about it.
  • What aggravates you?  Is there something that really gets under your skin?  If so, you’ve just uncovered something that your passionate about – now figure out how to fix it and make that your life’s work.
  • What are your interests?  What intrigues you?  What people, groups or topics do you tend to follow the most?  Are you drawn to a specific cause?
  • Regrets?  If you were to fast forward and look back at your life, what regrets would you have?  Or better yet, if you didn’t pursue your passion would you regret not doing it one day?

Delivering the extraordinary begins with finding your life’s passion and leading with the ‘WHY’.

For more check out Fred 2.0.


World’s Simplest Idea

March 19, 2013 § Leave a comment

I’d recently come across a TED talk conducted in 2009 by Simon Sinek and could help but get drawn in by the simplicity of his message, ‘Start with the Why‘.  ‘Start with the Why’ is such a simple concept, yet can be so affective if deployed in its intended state.


For most firms we communicate the ‘What’.  ‘What’ we do and then following with ‘How’ we do it.  But seldomly, does a firm begin with ‘Why’ – ‘Why they do what they do’?

Apple understands this… “Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?”

Apples begins with the ‘WHY’ for a reason.  It connects with the emotional – it distinguishes Apple from its competitors.  How does Dell market themselves or HP – they begin with the ‘WHAT’ and follow with the ‘HOW’ and neglect to communicate the ‘WHY’.  What drives them to do what they do.  This simple exercise is what creates leaders and very loyal followers.  What we do is the proof of “WHY’ we do it.  People don’t buy ‘WHAT’ we do; they buy ‘WHY’ we do it.  

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