Mobil makes up 26% of search

July 13, 2013 § Leave a comment

Mobile made up 26% of all search traffic according to SEO firm RKG in the second quarter. This is up from 24% from the previous quarter and 15% from a year ago.

Google once again dominated search traffic with 28% of share with Bing and Yahoo getting 15% respectively. Monetization is still lagging quite a bit but this quarter has seen another solid gain – indicating that the gap is narrowing.

iOS made up 69% of all mobile traffic, meaning Google has been encountering an erosion of their margins since they have to give a large part of the revenue generated through an iOS device back to Apple.

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What’s Your Life’s Passion?

March 19, 2013 § Leave a comment

Finding what drives you can be an arduous task, but its what drives us that gives us purpose.  To unlock your purpose you must find your passion.

In my earlier post, I explored the idea of leading with the ‘WHY’.  It is uncovering the ‘WHY’ that leads to our passion and it’s our passion that leads to our success and ultimately the success of others.  This ‘string of influence’ is contagious and requires little more than uncovering the answers to what excites you to infect others. 

How can you find your passion?

  • Ask yourself what you would do for free.  If you’d it for free your likely passionate about it.
  • What aggravates you?  Is there something that really gets under your skin?  If so, you’ve just uncovered something that your passionate about – now figure out how to fix it and make that your life’s work.
  • What are your interests?  What intrigues you?  What people, groups or topics do you tend to follow the most?  Are you drawn to a specific cause?
  • Regrets?  If you were to fast forward and look back at your life, what regrets would you have?  Or better yet, if you didn’t pursue your passion would you regret not doing it one day?

Delivering the extraordinary begins with finding your life’s passion and leading with the ‘WHY’.

For more check out Fred 2.0.

World’s Simplest Idea

March 19, 2013 § Leave a comment

I’d recently come across a TED talk conducted in 2009 by Simon Sinek and could help but get drawn in by the simplicity of his message, ‘Start with the Why‘.  ‘Start with the Why’ is such a simple concept, yet can be so affective if deployed in its intended state.

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For most firms we communicate the ‘What’.  ‘What’ we do and then following with ‘How’ we do it.  But seldomly, does a firm begin with ‘Why’ – ‘Why they do what they do’?

Apple understands this… “Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?”

Apples begins with the ‘WHY’ for a reason.  It connects with the emotional – it distinguishes Apple from its competitors.  How does Dell market themselves or HP – they begin with the ‘WHAT’ and follow with the ‘HOW’ and neglect to communicate the ‘WHY’.  What drives them to do what they do.  This simple exercise is what creates leaders and very loyal followers.  What we do is the proof of “WHY’ we do it.  People don’t buy ‘WHAT’ we do; they buy ‘WHY’ we do it.  

How do you compensate your agency?

February 20, 2013 § Leave a comment

Digital marketing has made one significant contribution to the world of marketing benefiting both brand and in some cases agencies. Digital marketing (we include social under this umbrella as well) is measurable – really and truly measurable. Unlike much of its traditional counterparts that require long lead times and some estimating – digital is immediate and accurate – no estimating here. We know, real time, who clicked on what, how long they lingered and who they shared that experience with.

So this begs the question. With all these agencies trying to sell you on a digital promotion, a website remodel or social campaign or a combination of ideas – how are you holding them accountable?

Brands have to insist on agencies becoming partners and by partners I mean having some ‘skin in the game’. Agencies need to be held accountable for their bold ideas and strategies where for most brands requires their full commitment (money and all), while the agency banks more hours without the slightest risk, other than reputation.

However, as good as this sounds, brands are the ones to blame, not agencies, for this lopsided equation. Most brands cannot seem to wrap their heads around the idea and how in the end they will be the largest benefactor. Too often we see brands sink millions into campaigns, that frankly are nothing more than a great idea on paper and don’t yield near the return expected.

For every successful campaign there are dozens of failures. As marketers we only hear of an agency’s success – never their failures. You walk into their lobbies being greeted by the shiny brass, silver and gold awards – all there to create an impression. In reality, for every one of those awards, there were far more failed efforts.

I am calling brands to challenge their agencies and agencies to challenge your clients. For both agency and brand this pay for performance arrangement can be mutually beneficial.

New report says video ads are soaring — but only 5% are on mobile — paidContent

February 14, 2013 § Leave a comment

 

New report says video ads are soaring — but only 5% are on mobile — paidContent.

Headlines making you feel anxious?

January 24, 2013 § Leave a comment

Apple Inc.

Apple Inc. (Photo credit: marcopako )

Apple misses iPhone forecasts; shares skid 10%When I saw this headline yesterday, I had to a laugh for two reason:

Apple naysayers (i.e., gurus) will have a field day claiming they were proven right; the stock is in “decline.”

  • Investors looking for the “best” investment will tell themselves that Apple’s time has passed.

Gurus and their guesses make for great headlines. But here’s the part that the headlines (and the gurus) glossed over:

Apple is a ginormous corporation that just set company records for revenue, earnings (barely, and that’s the worry for some investors), iPhones sold, and iPads sold in a quarter.

Think about that for a minute. Apple’s stock didn’t drop because they revealed some horrible news like a ship sank with the next 20 million iPhones on board. Instead, the price drop was attributed to Apple not meeting analysts’ forecasts.

And this is the trap that trips up gurus and investors alike. Focusing on a single detail rarely gives you enough information to make a decision. By focusing on the individual trees instead of the forest, we don’t stop to ask the questions that should matter, like:

  • Does owning Apple stock make sense based on my plan?
  • If I own Apple stock, do I have a plan that takes the emotion out of owning it?

So the next time you see a headline that touts a guru’s prediction or hints that something great no longer is, do me a favor. Take a look around and see if the headline actually helps you answer a question that matters or just makes you feel more anxious.

by:  Carl Richards taken from The Behavior Gap

Outbound vs. Inbound Marketing – InfoGraphic

October 3, 2012 § Leave a comment

 

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