July 13, 2013 § Leave a comment
Mobile made up 26% of all search traffic according to SEO firm RKG in the second quarter. This is up from 24% from the previous quarter and 15% from a year ago.
Google once again dominated search traffic with 28% of share with Bing and Yahoo getting 15% respectively. Monetization is still lagging quite a bit but this quarter has seen another solid gain – indicating that the gap is narrowing.
iOS made up 69% of all mobile traffic, meaning Google has been encountering an erosion of their margins since they have to give a large part of the revenue generated through an iOS device back to Apple.