July 13, 2013 § Leave a comment
Mobile made up 26% of all search traffic according to SEO firm RKG in the second quarter. This is up from 24% from the previous quarter and 15% from a year ago.
Google once again dominated search traffic with 28% of share with Bing and Yahoo getting 15% respectively. Monetization is still lagging quite a bit but this quarter has seen another solid gain – indicating that the gap is narrowing.
iOS made up 69% of all mobile traffic, meaning Google has been encountering an erosion of their margins since they have to give a large part of the revenue generated through an iOS device back to Apple.
September 7, 2012 § Leave a comment
Take a look at how ‘HUGE’ Google’s presence is compared to the others. I also can’t for the life of me understand how Facebook will go from $72M in 2012 to $630M in 2014 – just does not seem plausible.
August 27, 2012 § Leave a comment
Your organization does not need a social strategy but a community strategy. Defining your community is essential to having a successful social presence.
There are a few simple rules your organization needs to follow:
1) Who is responsible for the community? Every community has a leader – one who drives the conversation and maintains interest in the community.
2) Build your community profile. What does your community look like or more importantly what do you want your community to look like?
3) Invite them. You need to create a reason for these people to join. What makes your community so compelling?
4) Engage them. Once you have them, how are you going to keep them? It’s not simply through content but dialogue – get them started by creating an outreach to each new member with the intention of keeping them engaged for the first few weeks.
5) Growth. How do you want to grow – selectively or open invitation? The bigger the community does not always equate to a larger return on investment.
6) Platform. What platform/s (forums, email, etc.) will you leverage?
7) Content. It’s all about content. You MUST have an editorial calendar or content calendar planned well in advance – this can’t simply be a ‘fly by the seat of your pants’ kind of plan for obvious reasons.
8) Measurement. How will you measure success? What will be your success metrics?
To be successful you must have a detailed plan for your community. Don’t plan in a vacuum; make certain you include all stakeholders in your planning process – otherwise you may find yourself having to go back to the proverbial drawing board.
June 16, 2012 § Leave a comment
June 5, 2012 § 1 Comment
May 22, 2012 § Leave a comment
I’ve been bearish on Facebook since it first announced going public, questioning whether or not the company will and can actually monetize their business model. At 78 times its earnings – six times greater than Apple and four times higher than Google – does this really make any sense? Are they really that good? Yeah, I don’t think so.
So let’s think about this for a minute. Apple who is undoubtedly the most innovative company on the planet, Google who has deep pockets and top talent and Microsoft (well, okay let’s forget Microsoft) cannot make a go of social media. Why? It’s simple, they are in the business of making money and neither of them have been able to crack the code and figure out how to make some serious coin. Google keeps on trying, determined as they are, Wall Street is not counting on anything big – they don’t even count social media in their projections. As for Apple, feeble (Ping) attempt at best, but you can’t help but wonder why they just gave up. It all comes down to monetization.
Now if this story has any basis and the SEC uncovers something (anything) it’s going to have investors running for the hills. The Social Media companies that precede Facebook will have a rough time going public. After all this blows over, investors will be whole lot more cautious before sinking any money into a Social Media company.
Social Media has changed the very fabric of our lives – from sharing personal interests to uncovering social injustices – social media certainly has solidified its place in our culture. It was born as a means to seamlessly connect people and a tool that is largely accessible to anyone, anywhere – hence the complexity of trying to monetize a largely ‘free’ platform.
Simple investing advice. If you understand the business model and you are shown the money – then by all means invest. But if you don’t have clarity around the business model and the means to monetize is too complex – then stay away. Don’t get caught up in the hype – wait and see how this all this shakes out.
I could be wrong – but I don’t think so. Only time will prove me right or wrong. Until then…